We get a grip on the untouchable

Our present age is characterized by the transition from an industrial to an information society. Human Beings as inventors and authors of creative works constitute the basis of our modern world. The result of such creativity, short "IP", is protected worldwide by multi-national laws and has turned into an attractive and globally traded economic asset.

This shift is evident in the ever increasing significance of intangible assets, meaning goods that are "non-touchable", including, among other things, patents, trademarks, copyrights, know-how or software. Land, real estate and machinery, on the other hand, are losing ever more of their importance. According to current studies, over 75% of the market value of leading enterprises is determined by their intangible assets.

Therefore, the future belongs to the "non-touchable", the intangible asset. This was already our conviction when we founded Clou Partners over 10 years ago. Since then, we are actively involved in IP as financiers, initiators, managers and product managers on the value driver of the future: the intangible asset.